Dan McDermott.

For the last fifteen years I've been some version of strategist, copywriter, coach, and operator — usually all of those at once. The throughline is a habit: helping people figure out what they're actually trying to say, and then helping them say it.

These days that habit shows up in the tools I've built, the writing I publish, and the small list of clients I take on through Stick & Grow.

Before this chapter: Chief Marketing Officer at Vouris, Head Copy Coach at Neville Medhora's Kopywriting Kourse, and independent consultant for clients including Ahrefs, The Hustle, NOCD, Disney, Marvel, YETI, Ben & Jerry's, Hyros, Monograph, RocketReach, Lemon.io, WeBoost, PlayBetter, and a long list of others. Earlier still: a year writing at the United Nations, a master's in public policy from UCL, and a BA in international relations from Tufts.

I also do stand-up comedy, mostly in San Diego. It's the only part of my career that has nothing to do with the rest of it — which is exactly why I keep doing it.